When deciding which computer, printer, or application to buy for the office, do you read online product reviews? If so, you are not alone. Many people check out online reviews, even if they intend to buy the product in a brick-and-mortar store. However, some individuals do not realize that many reviews on the Internet are fake.
The Facts about Fake Reviews
Fabricated reviews are common. Sometimes, businesses entice customers to write good reviews by offering them special deals or hire a third party to write fake reviews*, or they have their own employees write them under pseudo names. The reviews might rave about the company’s products or berate competitors’ offerings. So, buyers must beware.
Tell-Tale Signs a Review Is Fake
Fortunately, there are a few tell-tale signs that a review is fabricated. Be wary of reviews that:
Sometimes, you can also find patterns if you look at what specific reviewers have written. Be wary of reviewers who:
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